At eight to nine o'clock Saturday evening, SM Baguio put off all of their lights as part of the company's energy conservation drive.
Data from the Benguet Electric Cooperative (Beneco) showed that SM consumed almost 1.5 million kilowatt hours for March alone.
SM is one of the biggest power consumers in Baguio, including the Baguio City Economic Zone, Camp John Hay, hotels and schools.
At the City Hall, Baguio Mayor Reinaldo Bautista Jr. issued a memorandum enjoining government employees to observe the Earth Hour Voluntary Blackout by turning off all electronic equipments.
"The shutdown," he said, "is in support of the global event signifying a collective investment to reverse climate change."
In the Earth Day celebration last year, Session Road was closed to traffic for the whole day.
Earth Day Network Philippines (EDNP) through the League of Cities, asked Baguio residents to join millions of people around the world "in making little adjustments in the way they live by turning the lights out for 60-seconds today (Saturday)."
Bautista also asked not just government employees to participate.
The blackout project started in Sydney, Australia on March last year.
EDNP chairperson Elisea Gozun in her letter to Bautista said, "Earth Hour is an event which will create awareness on climate change and symbolize that, working together, the people of the world can make a difference in the fight against global warming."
EDNP may be reached through its website, www.earthhour.org.