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Monday, March 10, 2003
PLDT plans to set up call centers in Cebu
By Jessica B. Natad
THE country’s largest telecommunications company, Philippine Long Distance Telephone Co. (PLDT), will soon establish call centers in Cebu as part of its efforts to strengthen its presence in the Visayas and Mindanao (Vismin).
PLDT president and chief executive officer Manuel Pangilinan said putting up call centers in the area, like renovating the PLDT Cebu-Jones business office, is a manifestation of PLDT’s commitment to better serve the Cebuanos and the rest of the region.
PLDT inaugurated its new Cebu-Jones full-service business office and call mall Friday.
Pangilinan said the office is PLDT’s first business office in the country offering convergence—data, video and voice—to its clients. It would be the model of all of PLDT’s other business offices in the country.
The new business office has PLDT’s Netopia Internet Café, which is powered by the telecommunications company’s DSL (digital subscriber line), and a call mall that will cater to the public’s long-distance call demands, he said.
Capex
Pangilinan said PLDT’s P15-billion capital expenditures this year would be geared toward improving its three major services—the fixed line, wireless, and information and communications technology (ICT).
The call center falls under PLDT’s ICT business.
He said PLDT now has more than 1,000 operators in its call centers in Metro Manila.
Regarding its fixed line business, Pangilinan said the company is now reviewing the functions of its wireline employees, and may again retrench some employees due to redundancy.
PLDT retrenched 504 employees, mostly operators, last year. But some 150 of the 504 were absorbed by the other businesses of the company, he said.
“We have to adapt to the changes in information technology. The entry of the cellular phones into the market has somehow diminished the use of operators for long-distance calls. We have been explaining to our employees why the company is doing what it is doing. The company has to look for ways to do business to be able to compete,” Pangilinan said.
(March 10, 2003 issue)
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